Most small businesses have a customer persona somewhere, a vague idea in someone’s head or a static PDF that hasn’t been opened in years. The problem? Static personas don’t help you make better decisions day to day.
This hands-on session shows small businesses how to turn AI into a practical business partner by creating a Living Digital Customer Persona – an interactive avatar your entire team can talk to, challenge, and learn from in real time.
You’ll learn why traditional personas fail, and how AI bridges the gap between knowing your customer and actually using that knowledge. Through a live demonstration, you’ll see how a digital persona can act as:
You’ll also learn how to “interview” your AI persona to uncover deeper customer insights and bring the true voice of the customer into everyday decisions.
Leave with a clear, practical understanding of how to give your entire team 24/7 access to your customer’s mindset.
James is a technology strategist and systems architect who thrives at the intersection of operations and innovation. He helps organizations design scalable, AI-driven workflows that transform complexity into clarity. With decades of leadership experience, James focuses on building frameworks that enable teams to deliver more with less effort, anchoring growth in well-structured, repeatable systems.
James equips clients with the tools and frameworks to launch AI pilots, justify investment, and navigate compliance and internal resistance. His approach blends startup agility with enterprise-grade structure, helping ventures move from early experimentation to market-ready execution.
James is an Executive-in-Residence with Foresight Canada and advises early-stage companies through New Ventures BC, Spring Activator, and Mosaic Accelerator.
